Hello,

I’m Serena!

✨“She believed she could, SO SHE DID.” ✨

That quote has always inspired me — and it became the heart of this business. So She Did was born from the belief that with creativity, care, and a little courage, even the smallest details can turn into something extraordinary.

Why I Do What I Do

For me, it’s never just stationery or signage — it’s about creating pieces that tell your story, bring people together, and make your celebration feel uniquely yours. Whether it’s a wedding, a baby shower, or a milestone birthday, I love finding ways to weave in personal touches that leave guests saying, “That’s so them.”

My Approach

I like to think of myself as both designer and detail-keeper. From the first sketch to the final setup, I’m here to make the process fun, stress-free, and filled with creativity. At the end of the day, my goal is simple: to help you celebrate beautifully, while you focus on soaking in the moments that matter most.

Begin your design journey today — let’s bring your vision to life.